Have you ever wondered how companies turn an idea into a product that succeeds in the market?

We invite you to join an exclusive masterclass organized by GSG Education in partnership with Hult International Business School, where you will learn how the strategic process behind new product development works within global companies.

During this session, we will explore:

• How companies identify opportunities in the market.
• How they develop innovative ideas and turn them into successful products.
• The key stages of product development: idea generation, product design, testing, and market launch.
• How innovation and consumer needs drive business decisions.

We will also discuss the impact of global cultures on business decisions, a fundamental aspect within international organizations. You will discover how cultural values, communication styles, and social norms influence leadership, negotiation, teamwork, and strategy in companies operating across different countries.

This masterclass is an excellent opportunity for students to understand how global businesses operate, develop an international mindset, and gain insight into how companies innovate and make decisions in increasingly interconnected markets.

Exclusive event for students of Colegio Santa Úrsula.

Reserve your spot

Complete the registration form to secure your place in this masterclass.